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Messaging + marketing systems

I make THINGS make sense.

I help good brands say what they do clearly, so the right people find them and think, this is for me.

how your messy idea becomes something your customer feels
  1. ideathe messy thought in your head
  2. thinkingwhat's really going on
  3. structurewhat goes where
  4. systemit runs without you
  5. experiencewhat your customer feels
Chidinma in an orange suit, holding a laptop and kicking one heel up
you are here: work

Work

Things I built for other people. Each one started with someone who was great at their job and hard to find.

Psychiatry practiceWashington State

Esther was competing with 100+ referral providers and had no site to show why she stood out.

Every dot got the same referral. Most replied a day or two later. The blue one replied the same day.

builtbrandwebsitemessagingreferral follow-up system
5clients in week one
20+clients in 60 days
2new clients, every week

“You're the only one who responded. I'll forward you to the client.”a referrer, week one

10-day conferenceemail campaign

A 10-day conference needed every email planned before day one.

each square: one dayeach dot: one email
52emails
51days
10,000in the room
300k+watching online

One campaign, mapped and written in advance. Nobody had to think about email while running the event.

Afrofusion cateringSan Antonio

The Drop by Mulberry had great food and a website that made you work to find it.

what I noticed

Too many colours. Buttons that all said different things. Copy written to impress the industry. The person booking an event just wanted to stop worrying about food.

what I built

Mapped the customer journey first. Gave every section one job. Stripped the design back so the food did the work. Rewrote every line for the person booking.

what changed

Visitors moved through the site the way it was built for them. Engagement lifted from day one.

Simple is clarity.
BeforeAfter

Sketched recreations of the before and after. Drag the handle.

you are here: the playground

Come play with my brain.

The work shows what I did. These three show how I think. Poke them. Nothing breaks.

messaging

Make a vague sentence make sense.

Pick what you do. You'll get the sentence most people in your field use. Tap a highlighted word, swap it for a sharper one, and watch the clarity score.

first, what do you do?
swap the word
clarity0

Vague. Could be anyone.

what I'm thinking

“We help businesses grow.” Most businesses say some version of this. So nobody hears it.

customer journey

Walk the path your customer walks.

Five checkpoints. Tap one to see where people usually drop off, and what I look for.

systems

Watch a sales call turn into a proposal.

The real workflow I built. The call ends, and a tailored proposal is waiting for approval. Press run, or tap any step.

$ waiting for a call to end…
call → granola → n8n → ai → you → airtable
you are here: the lab

Build

Things I made because I wanted to see if I could. Most of them now run part of my week.

Chidinma in a lilac suit at a desk with a laptop and papers call AI n8n airtable

Strategy is a decision. A system is that decision, on repeat, without me in the room.

⚡

Instant proposal generator

All my offers live inside it. Pick the service, set the scope, add the client's name, click next. The proposal is done. No more losing an evening to one document.

web tool
◎

My operations board

Everything I've committed to, and everything that needs me, in one place. Every morning it hands me the top three things to focus on.

personal system
↯

Call to proposal

The flow from the playground. A sales call ends and a tailored proposal is waiting for my approval.

automation
V

VCOS and the content brain

It asks me one question. I talk. Four connected skills (voice, research, strategy, creation) turn my answer into a week of posts that sound like me.

AI system
▦

The content board

Plans a week of posts by pillar, so no two of the same kind land back to back.

web tool
✦

This site

A portfolio you can poke. You're standing in it.

prototype
by heartStrategy thinker.
by handsSystem builder.
you are here: gvgp

Get visible. Get paid.

My personal brand and newsletter. I write, I teach and I host live sessions on one thing: getting found by the people who can pay you.

where this came from

Seven weeks after a bootcamp, pregnant, I landed a tech role at three times my income. I didn't apply. They found me on LinkedIn.

This week alone, five recruiters reached out to my cybersecurity page. I have fewer than 300 connections on each of my two pages.

Findable beats famous. That's what GVGP teaches.

Chidinma holding a camera up to her face

Chidinma smiling in a cream suit, sitting on a chair
you are here: me

Hi. I'm Chidinma Durueke.

I work in cybersecurity by day and build brands and systems the rest of the time. I'm a wife and mom of three, so everything I make has to run without me watching it. That's why systems matter to me.

Strategy thinker by heart. System builder by hands.

  • my faith

    God's daughter first.

  • my brands

    Founder of For The Bible Girl, a Christian lifestyle brand for women who are done performing. And Get Visible. Get Paid. Ohh, what's that? ↑

  • by day

    Full-time in cybersecurity.

  • at home

    Wife and mom of three. Moms are the best project managers I know.

  • in public

    Building my business in real life, in real time.

  • on air + in inboxes

    Host of the Bible Girl Diaries podcast. Writer of Notes by Chi, the FTBG newsletter.

  • i believe

    No good brand is built on one impulse buy.

  • my brain

    Thinks in systems. Talks in stories.

  • in hand

    Bubble tea. Always, if I could get away with it.

Chidinma sitting cross-legged on the floor, typing on a laptop
most days: building
Chidinma sitting on the floor reading a book
most mornings: studying my Bible
Chidinma in a purple shirt and orange sunglasses, holding an orange bag
always: a little extra
Chidinma on a phone call, smiling, next to a laptop Chidinma walking with a lime green bag last stop

Got something that needs making sense of?

A message nobody gets. A website that looks fine and does nothing. A process that lives in someone's head. Tell me about it.

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